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IKEA · Warsaw 2017–2018

Webinar series production — six hour-long episodes, one set, the same crew

„Niech żyje dom” — live home-styling advice with Szymon Majewski and an IKEA interior designer. Four cameras in the IKEA meeting kitchen, viewer questions on the graphics and a broadcast to the brand's Facebook page.

Commission a webinar series +48 722 720 710
  • 6episodes in the series
  • 4Sony XDCAM cameras
  • ~60minutes per episode
  • 130kviewers of the first episode
The challenge

A series is not one webinar repeated six times

The set was built inside the IKEA meeting kitchen — a space that lives its own life the rest of the week. Every episode had a different guest and a different subject, and weeks passed between them. The viewer, however, was meant to see one format, not six separate productions.

On top of that: an hour live with no cut, a host playing effortless ease and an expert who has to land a concrete piece of advice in time. Viewer questions had to reach the screen during the episode, not after it.

The hardest part of a series is the part nobody sees: repeatability. The same framing, the same audio levels and the same graphics after a few weeks off.

The set inside an IKEA showroom - cameras and lighting in the display kitchen The IKEA meeting kitchen rigged for the broadcast.
Episodes

See what the episodes looked like

Playback starts right here — no trip to YouTube. The video loads only once you click, so that four players at once do not slow the page down.

Scandinavian style under the microscope
Episode

Scandinavian style under the microscope

59 min · live from the IKEA meeting kitchen

Spring harmony in the home
Episode

Spring harmony in the home

60 min · live from the IKEA meeting kitchen

How to arrange a comfortable bedroom
Episode

How to arrange a comfortable bedroom

58 min · live from the IKEA meeting kitchen

How good kitchen organisation makes life easier
Episode

How good kitchen organisation makes life easier

54 min · live from the IKEA meeting kitchen

Equipment

What we rigged for every episode

FlypackPortable gallery set up inside the showroom
4 × Sony XDCAMCamera channels with full crew
Teradek Slice + BondOn-site line with an LTE fallback
CasparCGBrand graphics and viewer activity from Facebook
Altair + Blackmagic intercomGallery-to-floor communication
Full audio packageRadio mics for hosts and guests

A series is not about making one episode spectacular. It is about making the sixth look exactly like the first.

Six episodes of roughly an hour, the same set and the same production crew.
On set

From the shooting floor

The set seen from above - the table with guests and the cameras The gallery - multiviewer and production crew Recording in the IKEA display bedroom Crew and audience during the live broadcast
The result

A format the brand could keep running

130kviewers of the first episode of the series
6 episodesproduced to the same template
~60 minuteslive, with no technical breaks

After the first episode IKEA had a finished list: how many people, what equipment, how long the rig takes and what the shooting day looks like. Every episode after that was a matter of running the list again — which is why each one cost less than the first.

FAQ

Common questions about webinar series production

How much does a webinar series cost?
The first episode is the most expensive, because it covers building the set, the graphics and the production template. The rest cost less, since we repeat an agreed layout. When quoting we mainly ask how many episodes there are and whether the set stays in one place or has to travel. Tell us how many episodes you are planning and we will send a range.
Can you broadcast from a working store or showroom?
Yes — that is exactly how we produced the IKEA series. It needs a site visit first, to agree where the gallery stands and how the cabling runs so it does not clash with customer traffic. Most often we rig before opening or in an area closed off for the broadcast.
How do you put viewer questions on screen?
We use CasparCG with graphics prepared in the brand's colours. Someone on the crew moderates the comments coming in from Facebook and sends selected ones to the lower third, and the host answers them live. That is what stops a webinar being a lecture.
How long does preparing a single episode take?
With a repeatable set the rig takes a few hours before going on air. The first episode needs more time, because we settle the framing, audio levels and graphics — for later ones we recall the saved settings.
Can a webinar feature an outside guest?
Yes, and it is usually the best part of the format. In the IKEA series, guests from outside the company joined the interior designer and the host. In production terms that means one more radio mic and rethinking the framing for three people instead of two.
Which platforms can the series go out on?
Facebook, YouTube, LinkedIn, your own website, or several at once. The IKEA series went to Facebook because that was where the brand's community was. If you need several channels simultaneously we set up multistreaming.
What is left once the series ends?
Recordings of every episode, which can later be published as advice content — like the four episodes on this page. What also remains is the production template, thanks to which restarting the series months later does not begin from scratch.

Planning a webinar series?

Tell us how many episodes and where — the longer the series, the cheaper each next episode.

Get a quote
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