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Product launch · Facebook Live + YouTube
Product launch live streaming — Sony Xperia on Facebook and YouTube at once
The Polish launch of the new Sony Xperia. Within the first minutes, close to 100,000 people were watching on Facebook. Hosted by Oliwier Janiak, with Maciej Stuhr as the star of the evening.
The challenge
A launch you only get to do once
A product launch has exactly one take. The brand invites press and partners, the run-down is scripted to the minute, and the largest part of the audience is sitting on the other side of a screen. For Sony that audience was on Facebook — and it had to see the phone in the same second as the guests in the room.
The event was held in a venue built for a showcase, not for broadcast: no permanent production infrastructure, and a single house internet line shared with guests and press crews. At that viewership, one line is one point of failure.
How we did it
One programme feed, two platforms, two independent uplinks
We built a multi-camera production around our flypack — a mobile control room with the capability of an OB van that can be set up inside the event, a few metres from the stage. The programme feed went out simultaneously to Facebook Live and to the brand's YouTube channel, from one video mix and one audio chain.
We streamed over two independent uplinks: the venue line and a backup built on a Teradek Bond with five LTE modems on different networks. Bonding delivered a steady 16 Mbps to our own streaming server — enough to take over the entire stream without a break in picture if the venue line went down.
Multi-camera production
Cameras on the stage, on the host and on the product, cut live to the rhythm of the presentation. The phone detail came in as its own shot at the reveal.
Two outputs, one mix
Facebook Live and YouTube received the same picture and sound, each encoded to its own platform spec. Neither audience was served as an afterthought.
Bonded LTE backup
A Teradek Bond with five aggregated LTE modems: 16 Mbps independent of the venue infrastructure — and of how many guests were uploading photos at that moment.
Audio from the sound desk
Sound taken directly off the front-of-house console — host and performance microphones, with no camera mics and no room noise.
Equipment
What we brought to this launch
Production flypack
A mobile control room with the capability of an OB van: vision mixer, intercom, audio monitoring and encoders in one case that can stand right next to the stage.
Teradek Bond + 5×LTE
Five LTE modems on different networks aggregated into a single 16 Mbps uplink — a backup for the venue line. The same kit is available through our streaming equipment rental.
Our own streaming server
The stream ran through our streaming server, which fed both Facebook and YouTube — at this kind of viewership, the delivery path stays under our control.
Watch the stream
The full Sony Xperia launch — recording of the stream
Almost 25 minutes from the Polish launch: the host walking on, the phone reveal, the evening’s guest performance and a live competition for viewers. This is the exact feed that went out in parallel to Facebook Live and the brand’s YouTube channel — one video mix, one audio chain.
The outcome
Close to 100,000 people saw the launch in the first minutes of the stream — with no break in picture and no downtime.
A product launch on Facebook behaves differently from a conference stream: the audience arrives in a wave during the first minutes, scrubs back, returns and comments. Continuity of signal in exactly that window — the one where organic reach peaks — was the priority, and that window was used in full.
The parallel YouTube stream gave the brand a lasting record of the launch: an asset that stays searchable long after the Facebook post has slid down the timeline.
FAQ
Product launch live streaming — common questions
How much does a product launch live stream cost?
It depends on the number of cameras, the length of the event, how many platforms you stream to and whether a backup uplink is needed. A two-camera stream to a single platform is a different budget from a launch with several cameras, a parallel Facebook and YouTube stream and LTE redundancy. Tell us what you are planning and we will quote the actual scenario.
Can you stream to Facebook and YouTube at the same time?
Yes. One mix from the control room goes out in parallel to Facebook Live and to your YouTube channel, each encoded to its own platform spec. We can add further destinations — LinkedIn, your website, or a player embedded on the launch landing page.
What happens if the venue internet fails?
That is why we run two independent uplinks. At the Sony Xperia launch the backup was built on a Teradek Bond with five LTE modems on different networks — bonding delivered 16 Mbps, full bandwidth for the stream, had the venue line stopped responding.
Do you need an OB van for this?
Not always. Product launches are usually better served by a flypack — a mobile control room with the capability of an OB van that can be set up inside the venue, with no parking space and no long cable runs.
How many people can watch a Facebook live stream?
There is effectively no limit on the platform side — at the Sony Xperia launch there were close to 100,000 viewers in the opening minutes. What matters is the quality of the signal leaving the event: we push the stream through our own streaming server, so the delivery path stays under our control up to the platform gateway.
Does the stream stay online afterwards?
Yes. The recording stays on Facebook as a video on the page, and the parallel YouTube stream creates a second, searchable version. We can also hand over the high-quality master for further editing.
How long does it take to prepare a stream like this?
On site, usually half a day of rigging and rehearsal before the event. Ahead of that we need a minute-by-minute run-down, access to the sound desk and credentials for the channels the stream is going to. For launches we also run a test stream to a private link.
Planning a product launch with a live stream?
We will build the multi-camera production, the parallel Facebook and YouTube stream, and the backup uplink that takes over when the venue infrastructure lets you down.
See also
- YouTube live streamingParallel stream on the brand channel
- Conference streamingCorporate events and presentations
- Streaming equipment rentalFlypack, Teradek Bond, encoders
- Warsaw Security ForumTwo language versions at once
- OB vanFull outside broadcast unit
- All case studiesFull live streaming portfolio