The Magic of Plain Language - 7th conference
Kosmos cinema, Katowice · 3:15:51
We have produced the ING Bank Śląski plain language conference since 2021. Four editions, every one of them from an OB van. Six cameras, a remote speaker and a sign language interpreter on screen.
ING Bank Śląski has been simplifying its own communication since 2014. Once a year it invites everyone doing the same work in public offices, hospitals, newsrooms and companies. We have produced the event since 2021. That makes four editions. The most recent one was called "The Magic of Plain Language" and took place at the Kosmos cinema in Katowice.
The conference is hybrid. That means two audiences at once. In the room, people see the whole stage and decide for themselves where to look. Online, they see only what the vision mixer picks. One shot held too long or one unreadable slide, and the viewer leaves.
Then there is the subject itself. It is hard to stand behind an event about plain language with a broadcast where slides are illegible. Or where questions from the floor cannot be heard. Or where deaf and mute viewers have no way in. Accessibility is not an add-on here. It is the content.
The gallery, talkback, recording and backup all travel inside. The room stays for guests rather than for our equipment. Two of our vans parked outside the Kosmos cinema.
Four studio cameras on tripods and two PTZ heads. Add separate inputs for the presentation, the teleprompter and graphics. The director sees all of it on one wall.
Karol Wójcicki joined from inside the Arctic Circle. His feed entered the mixer like an ordinary camera, with its own preview and return, not as a window glued to the side of the frame.
The EVS server lets us return to a moment of a talk while the event is still running. Afterwards it hands over a finished recording, with no separate ingest session.
The main link is doubled with an LTE modem. We measure throughput before going live. We test the switchover beforehand, not during the broadcast.
The programme feed goes to the event channel. Online viewers get exactly what the room gets: the speaker, the slide and the sign language interpreter.
The Polish Sign Language interpreter enters the production as a separate, permanent camera source. Not as a recording added afterwards. Not as a window that disappears whenever the shot changes. An online viewer always sees the speaker and the interpreter at the same time.
At the Kosmos edition, Renata Świderska-Noworyta spoke about the culture and language of deaf and mute people. It would be a strange broadcast that excluded the very people it was about. The same thinking applies to the rest of the picture. A slide has to be readable on a phone. A speaker's name belongs on a lower third, not only in the introduction.
This is Directive (EU) 2019/882. Poland implemented it with the act of 26 April 2024 on accessibility requirements for certain products and services. It has applied since 28 June 2025.
One of its pillars is understandability. Information about a product or service must be given in language an average recipient can follow. Level B2 is the recommended benchmark.
The rules were collected by the Polish digital accessibility service at gov.pl. Write sentences of 15–20 words. Start with the most important information. Address the reader directly. Use headings and lists instead of walls of text.
You can measure text difficulty with the Logios and Jasnopis tools. Plain Polish certificates are issued by the Plain Polish Lab at the University of Wrocław. ING holds three.
Kosmos cinema, Katowice · 3:15:51
ING headquarters, Katowice · 4:03:42
A conference about clear communication cannot be hard to follow. That was the only production brief we needed.
Onestream — production of the ING plain language conferenceFor context, some numbers from the client's side. They show the scale of the subject. ING reports more than 3,500 simplified communications. An account agreement reads 58% faster after the rewrite. Over 100,000 texts have gone through its Prostomat tool. That is the bank's achievement, not ours. Our job is to make it possible to tell that story live.
Tell us how many stages and speakers there are and whether anyone joins remotely. We will send back a quote with a specific crew.