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Banking webinar series · green screen
Green screen webinar production — a virtual set and viewers’ comments on screen
A series of investment webinars for ING, produced in a green screen studio. The host stands in front of a chroma key wall, the audience sees an interior in the bank’s own colours — and their own question appears on screen during the broadcast.
The challenge
An hour on investing that nobody can fast-forward
A banking webinar about personal finance has two problems at once. First, it is long form — an hour of one expert talking to a camera. Second, the subject is specific, so viewers have questions and want to ask them while it is happening, not afterwards.
On top of that comes the brand requirement. A bank cannot broadcast from a random background — the picture has to look like its own material, with its colours, its logo and consistent graphics, identical in every episode of the series.
How we did it
A green wall, a bank interior and viewers’ questions in one picture
The green screen is not here for special effects — it is here for control. Replacing the background means the set is built once, in graphics, and every following episode looks identical, with no venue to rent and no scenery to build again.
Two cameras on one speaker
A wide shot and a tighter portrait. In an hour-long monologue, changing the shot every few minutes is the only way to keep the viewer with you — even when the content matters to them.
A virtual set
The green wall replaced by an interior in ING’s brand identity. The same picture in every episode of the series, with no scenery to transport or assemble.
Comments straight into the picture
Our system pulled comments from Facebook and displayed them inside the broadcast window. A viewer’s question appeared on screen with their name, and the host answered it on air.
Graphics and sound built for the brand
Personalised graphics in Caspar CG, full audio production and an Altair wireless intercom — so the gallery could cue the host without stepping into the frame.
Equipment
What we brought to the series
2× Sony XDCAM + flypack
Two cameras and a mobile gallery with the capability of an OB van. The same kit is available through our streaming equipment rental.
Caspar CG + keying
Green screen replacement and personalised graphics: full-frame slides, lower thirds and the frame that carried viewers’ comments, all in the client’s brand identity.
Teradek Slice + Bond
An encoder and a bonded-modem backup link. The signal went out through our own streaming server to the bank’s channels.
Full recording
The whole webinar — „How to start investing wisely”
Over an hour with Marcin Iwuć (in Polish). The frame shows everything described above: a virtual interior instead of the green wall, graphics in the bank’s colours, and viewers’ questions coming up on screen mid-broadcast.
The result
A viewer asks a question on Facebook and moments later sees it on screen, with the host answering them by name.
Technically it is a small thing, and it changes the character of the event: a lecture becomes a conversation. In a webinar about money, where everyone’s situation is different, that is the difference between watching and taking part.
The second effect is operational. When the set lives in graphics rather than in the studio, the next episode does not start with building a stage. Camera positions, lighting and graphics are already documented — you walk in, check and go on air.
That is why this format works best in series: training programmes, recurring sessions with an expert, internal company communication. The more episodes there are, the more it pays to set it up properly once.
FAQ
Green screen webinar production — common questions
How is a green screen different from a normal studio?
In a studio with built scenery you see whatever physically stands behind the host. On a green screen the background is replaced in real time, so the set is designed once, in graphics. Changing the look means changing a file, not transporting and assembling scenery.
Can viewers’ comments really be shown live?
Yes. Our system pulls comments from Facebook and feeds them into the graphics, and the director decides which ones go on screen. The viewer sees their question with their name and the host answers on air. It works with YouTube and with a question form on the event page too.
How many cameras does a single-host webinar need?
Two are enough, and two is the sensible minimum for long form: a wide shot and a tighter portrait. One camera for a full hour tires the viewer out, however good the content is.
Can the webinar look like our own brand material?
That is the whole point of this kind of production. The background, slides, lower thirds and the comment frame are built in the client’s identity, so every episode looks like a brand production rather than a recording from a meeting room.
Where does it take place — your studio or ours?
This series was produced in a studio with a green screen. We can also come to the client’s offices with a flypack and set up a chroma key wall on site — that needs a room with enough height and space for lighting.
Do you handle series rather than single webinars?
Yes, and that is where this format gives the most. For ING we worked on successive episodes between 2016 and 2019. The next session does not need designing from scratch — the graphics, the settings and the running order are already documented.
What does a studio webinar production cost?
It depends on the number of cameras, the graphics package and whether you need a studio or a crew coming to you. A single session with one camera is a different budget from a series with a virtual set and live comment handling. Tell us how many episodes you are planning — a series is priced differently.
Planning a webinar, or a whole series?
We will provide the green screen studio, graphics in your brand identity and live handling of viewers’ questions — so that every episode looks like your own material.