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Kaufland · Warsaw 2018

Branded live show production — a studio kitchen, five modems and viewers on screen

Kaufland's recurring cooking show, broadcast live from a studio. Four cameras, a flypack instead of an OB van and a signal pushed out over five LTE modems, because the location had no fixed line.

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  • 4Sony XDCAM cameras
  • 5LTE modems
  • 28:43minutes live
  • 0metres of cable to the net
The challenge

Cooking live gives you no second take

A kitchen built for the show at Piramida Film Studio in Warsaw, presenter Beata Śniechowska, and a recipe cooked from the first step to the last without a single cut. If something sticks to the pan, the audience sees it with her.

There was a second thread as well: the show went out on Facebook and people were typing throughout. Their questions had to reach the screen while the cooking was still happening, not afterwards.

The biggest problem, though, was the most mundane one: the studio had no internet line we would trust with a half-hour live broadcast for a nationwide retail chain.

Kaufland cooking show set - studio kitchen, cameras and the production crew Piramida Film Studio — a kitchen built for the show and four camera positions.
How we did it

Four decisions that kept the show on air

Step 1 · A flypack, not a truck

No OB van needed to pull up to the studio — a portable gallery set up on site did the job. The same scope of work, a fraction of the logistics.

Step 2 · Four cameras on a kitchen

Sony XDCAM: a wide of the studio, the presenter, a close-up of the worktop and a camera on the products. On a cooking show the worktop is the shot that matters most.

Step 3 · A line built out of modems

Teradek BOND bonds five LTE modems from different carriers into one uplink. When one starts dropping packets, the others take over its share and the viewer sees no difference.

Step 4 · Viewers on screen

Caspar CG with graphics built in Kaufland's colours. Questions from Facebook come up on the lower third during the show, so the conversation genuinely happens live.

Equipment

What went to the set

FlypackPortable gallery set up on location
4 × Sony XDCAMCamera channels with full crew
Teradek BOND + 5 × LTEBonded uplink, no fixed internet
Caspar CGCustom graphics in the brand's colours
Altair + Blackmagic intercomGallery-to-floor communication
Full audio packagePresenter radio mics and floor sound

No line at the venue is not a reason to drop the live broadcast. It is a reason to bring your own.

Five LTE modems from different carriers bonded into a single stream by Teradek BOND.
The recording

The episode exactly as the audience saw it

Kaufland cooking show - a frame from the live broadcast
The result

A show the brand could repeat

28:43minutes of continuous broadcast with no technical break
A formata repeatable production template for further episodes
No line neededthe venue stopped limiting the choice of studio

The real value was not the single episode but what came with it: after the shoot Kaufland had a tested template — how many people, what equipment, how long the set-up takes and what the shooting day looks like. The next episode was simply a matter of running the same list again.

FAQ

Common questions about branded live show production

How much does producing a recurring live show cost?
It depends on the number of cameras, the length of the episode and whether you need a studio or a shoot at your own site. A set-up like Kaufland's — four cameras, a flypack, graphics and an uplink — is quoted as a single shooting day. In a series, later episodes cost less because the template is already fixed. Tell us how many episodes you are planning and we will send a range.
Can you broadcast live with no internet line at the venue?
Yes, and we do it regularly. Teradek BOND combines several LTE modems from different carriers into one stream. At Kaufland there were five of them. If one carrier has poor coverage at a given spot, the others take over its share and the viewer notices no interruption. We survey the signal on site before the production.
What does producing a live cooking show involve?
The worktop is the key. Besides the wide shot and the presenter, you need a camera looking down at what is happening in the pan, plus a camera on the products. Floor sound matters too — on a cooking show the sizzle of the pan is part of the message, not noise to be removed.
Can viewer comments be shown on air?
Yes. We use Caspar CG with graphics prepared in the brand's colours. Someone on the crew moderates the incoming comments and sends selected ones to the lower third, and the presenter answers them live. It is the simplest way to stop a broadcast being a monologue.
How does a flypack differ from an OB van?
A flypack is the same gallery, only in flight cases instead of a vehicle. We set it up in a room next to the set. It works wherever a truck has nowhere to park or the production happens inside a studio. For more cameras and longer cable runs we would still recommend a van.
How many people does a production like this take?
For a four-camera set-up it is usually a director, a vision mixer operator, a sound engineer, a graphics operator, camera operators and one person responsible for the uplink and comment moderation. We confirm the exact crew after talking through the script of the episode.
Which platforms can the show go out on?
Facebook, YouTube, LinkedIn, your own website, or several at once. Kaufland's show went to Facebook because that was where the brand's community was. If you need several channels simultaneously we set up multistreaming — for the Herbert Award that meant twenty channels at the same time.

Planning a live show of your own?

Tell us where and how often — we will price the crew, the kit and the uplink.

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