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Broadcast production · Online event

AVON — interactive online event live streaming

We produced an interactive online event for the AVON brand — recorded in a studio with LED screens at the Expo Halls in Warsaw, with an OB van, multi-camera production and delivery on our own platform with contests, quizzes and animations for viewers.

  • ClientAVON
  • Year2020
  • FormatInteractive online event
  • LocationExpo Halls Warsaw
  • ProductionOB van
  • InteractionContests, quizzes, animations
The challenge

A brand event that has to draw the viewer in front of the screen

An online event for a brand like AVON is not a plain "talking heads" broadcast. It is an event that has to look like a television programme and engage the viewer at the same time — hold their attention, give them a sense of taking part and of real interaction, not just passive watching.

The challenge was to combine a television-grade production from a studio with LED screens with an interactive layer: contests, quizzes and animations happening live alongside the broadcast.

  • Television-grade look and a talk-show format
  • Studio with LED screens and AVON branding
  • Real-time interaction with the viewer
  • A coherent blend of picture, graphics and platform
Production of the AVON online event — a camera with a preview monitor and a studio with LED screens and hosts in a talk-show format
The event produced from a studio with LED screens — a talk-show format.
How we did it

A studio with LED screens, an OB van and a platform with interaction

We recorded the event in a studio with LED screens built at the Expo Halls in Warsaw, supported by our OB van. We captured the picture with multiple Panasonic AK-HC3900 cameras with Panasonic AK-HRP250 CCU controls, so that every camera held a consistent, television-grade image.

Audio was run on a Yamaha QL5 console with a Tio stagebox, while crew communication was handled by an RTS OMNEO intercom. The graphics were produced in the CasparCG system. Everything was delivered on our own streaming platform, where viewers took part in contests, quizzes and animations during the event.

  • Studio with LED screens + OB van
  • Panasonic AK-HC3900 cameras with AK-HRP250 CCU
  • Audio: Yamaha QL5 + Tio stagebox, RTS OMNEO intercom
  • Own platform with contests, quizzes and animations
Equipment

Equipment and platform used to produce the online event

A complete, television-grade production setup combined with an interactive streaming platform — for an engaging brand event broadcast live.

OB van and studio

  • Full production OB van
  • Studio with LED screens
  • Location: Expo Halls Warsaw

Cameras

  • Panasonic AK-HC3900
  • Panasonic AK-HRP250 CCU
  • Multi-camera production

Audio and communication

  • Yamaha QL5 console
  • Yamaha Tio stagebox
  • RTS OMNEO intercom

Platform and graphics

  • Own streaming platform
  • Contests, quizzes and animations
  • CasparCG graphics
The result

An online event that looks like a programme and engages like a meeting

AVON's viewers got a television-grade, multi-camera event from a studio with LED screens — with professional on-screen graphics and a talk-show format. And thanks to the interactive platform they did not just watch, but took part too: in contests, quizzes and animations happening live alongside the broadcast.

It is a good example that an online event does not have to be a dull video conference — it can be an engaging brand event that combines television quality with real interaction with the audience.

  • Television-grade, multi-camera production from a studio
  • Interaction with the viewer: contests, quizzes, animations
  • Delivery and activities on our own platform

A studio with LED screens, an OB van, Panasonic cameras and our own platform with contests and quizzes — a television-grade, interactive online event for the AVON brand.

— onestream production, AVON online event
FAQ

Online event production — common questions

How much does a live online event production cost?

The price depends on the scale: the number of cameras, building the studio and the LED set, the graphics, the interactive layer (contests, quizzes, animations) and the delivery platform. A small webinar is priced differently from a television-grade brand event from a studio. Describe your idea — we prepare a quote within one business day.

Do you prepare interaction with the viewer — contests and quizzes?

Yes. For the AVON event we ran the broadcast on our own platform, where viewers took part in contests, quizzes and animations during the event. We tailor the interactive layer to the event's goal — from simple polls to rich mechanics that engage the audience.

Do you build a studio with LED screens for an event?

Yes. For AVON we built a studio with LED screens at the Expo Halls in Warsaw and supported it with an OB van. An LED set lets us give the event a television character and fully brand the space around the brand.

Which platform do you broadcast online events on?

We can broadcast on our own streaming platform — with interactive modules — on YouTube or on a closed platform for invited participants, depending on whether the event is meant to be open or available only to a selected group.

Do you produce broadcasts from an OB van (OBVAN)?

Yes. Our production OB van is a mobile production hub with a mixer, camera channels and a full crew — it works perfectly for events broadcast both from a studio and from the venue.

Can you organise the event at our location?

Yes. We produced the AVON event at the Expo Halls in Warsaw, but we come wherever we are needed — to a hall, an office, a hotel or your own studio. An OB van and a mobile studio let us build a television-grade production practically anywhere.

Planning an online event for your brand?

We can take on the entire production — the studio with LED screens, OB van, cameras, audio, graphics, platform and interaction with the viewer — or just the part you need. Tell us what you are organising and we will prepare a quote within one day.

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